Logo and Merchandise for KLP

I created a new brand identity for a latin rock band called Key Lime Pie. This project started with a logo, and then evolved into creating an A-frame sign, and finally created branded merchandise the band used to build up an email list.

This project started with building a logo, which transitioned into building a new style guide. We identified colors, fonts, illustrations, and acceptable usage of the logo. After creating a brand identity presentation, KLP asked if I could help design a few shirts. These shirts were mailed out to listeners as an opt-in freebie when users gave the band their emails, and opted in to email updates on upcoming concerts and other various email marketing messages. This in turn helped KLP start to build an email list.